Are you wondering, 'What kind of novelty should I choose?' and 'What should I be careful about when creating it?'
It is an important strategy to leave the experience of visiting as a memory, leading to repeat visits and the spread on social media.
The Role and Importance of Novelties for Leisure Facilities
Novelties function as items that deliver the afterglow of the experience into everyday life.
[Role 1] Enhancing Experience Value
Leisure novelties serve as a conclusion to the visit experience and play a role in strengthening the afterglow of the experience. It is important that the satisfaction with the experience and the evaluation of the novelty mutually influence each other.
[Role 2] Promoting Repeat Visits
The accumulation of contact frequency leads to a natural desire to revisit. Series novelties stimulate the psychology of collection.
[Role 3] Creating a Mechanism for Social Media Spread
Leisure novelties are very compatible with social media strategies. By combining them with hashtag campaigns, user-generated content (UGC) is accumulated, leading to long-term recognition expansion.